Hello and Welcome!

My name is Donna Caldwell and I love what I do... helping people get what they want by realizing that it starts with YOU.


I spent many years working in the hospitality market along side of interior designers.  As a specialist in hospitality flooring design, I understand the complexities of the design industry.  Now as a consultant, I help interior designers gain the confidence and mindset to sustain a successful business in changing times.  I am also a wellness educator and certified aromatherapist, both of which are valuable assets in teaching a success mindset.


I like to use the DIAMOND as a model to achieve success.  When you truly understand your uniqueness, you and your business will soar.  However, just like a diamond has to go through a refining process, so do you and so does your brand strategy.


I have created three separate trainings to help you achieve greater success: The Diamond Mindset, The Diamond Brand Blueprint, and Diamond Self-Care. When you development the right mindset, brand strategy, and wellness plan, you will have the tools you need to achieve ANYTHING!!


In The Diamond Brand Blueprint, we evaluate your brand strategy using the 4Cs that are used to determine the quality of a diamond: Cut, Color, Clarity, and Carat.  By the end of this training, you will have the foundation (i.e. brand strategy) to build your marketing strategies across platforms.


I invite you to adopt the DIAMOND MODEL and take you and your business to the next level of success.


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